CSA Early Bird Campaigns that Convert
Your Step-by-Step Guide to Getting MORE of your CSA Members to Renew Their Membership Early
You worked hard to find these members.... Now make it easy for them to say yes again.
Do you need help getting your CSA members to renew?
Does any of this resonate?...
- Your sales strategy for your renewing members has always been an after-thought, and you know you're losing people out the back door every year (and it's killing you!)
- You've heard of early bird/renewal registration. But you're not sure how to do it, and it sounds like a lot of work. If you're going to invest some time in it, you want to make sure you're doing it right.
- You could really use that CSA deposit earlier rather than later... But you're not sure how to get your people to renew when you need them to.
- You spend all winter secretly stressing, "Will I sell all my shares this year?" And you wonder if you'll EVER feel confident in knowing how to make your numbers.
- You wish someone with experience would just break it all down piece by piece with everything you need in ONE place.
What if I gave you...
A ROADMAP TO HELP YOU SOLIDIFY THOSE CSA MEMBER RENEWALS IN 4 WEEKS?
(and walked you through the whole thing from start to finish)
Designed to help you build and implement your own CSA Early Bird renewal sales strategy in just 3-4 weeks, so you can launch your promotion plan and line up the majority of your returning members NOW.
Hi, my name is Corinna Bench, and I've been the co-owner of Shared Legacy Farms CSA for 13 seasons. I used to struggle to fill up my empty CSA spots every year. I'd agonize for months over the winter, wondering if more of my members would finally sign up again, crossing my fingers that they would, and inevitably having to scramble in the final weeks of May to find customers.
Four years ago, I stumbled upon a sales framework that moved my CSA retention from 61% to 78% in one season. And I got them to renew in just 2 weeks in October.
No more sales anxiety over my "vacation period." No more feelings of inadequacy. No more cash flow issues.
It was so life-changing, that I wanted to shout it from the rooftops, and let every other CSA farmer in on the secret. So I built this course.
In this course, I will guide you through the process of how to create a sales renewal strategy that will get your CSA members to sign up when you need them to. And with my templates, I'll provide the shortcut and extra nudge to help you get it done in 4 weeks.
Imagine the peace of mind and top-of-the-world confidence that comes when your CSA fills up?
(Yes, please...)
BY THE END OF THIS COURSE, YOU WILL HAVE:
==> built an irresistible offer that will make your members so excited, they'll clamor to sign up on the first day to get their hands on it.
==> designed a mix of 5 pre-written, scheduled emails and social media posts that will make your customers ready to renew on day one (so you're not scrambling to come up with content each day of the sales campaign).
==> created a re-usable sales strategy you can tweak and repeat year after year to get better and better results. (Yes, it will be a few hours of work the first time to put it all together, but it will be worth it when the sales come pouring in).
==> a healthy financial position moving into the new season, with the necessary capital and financial commitments to help you confidently start your growing season.
==> a large percentage of your CSA members locked in, giving you a better idea of how many new members you need to recruit.
==> a growing sense of confidence that there is a repeatable system for how to get people to buy your products (and you don't need to be afraid of it anymore!)
==> a sales system you can modify to get brand new members, too! Yes, this launch method can be tweaked and re-used to acquire first-year CSA members later. The formula works!
Thanks, Corinna. Just finished my renewal drive and -- 440 members renewed. 54% full and it's not even 2020!
— Cassie Noltnerwyss, Crossroads Community Farm
Here's what's included:
WHAT'S INSIDE:
CSA Early Bird Campaigns that Convert
A 4 week course that helps you build an early bird sales promotion from start to finish. ($499 Value)
You'll be given LIFETIME access to all the modules upon enrollment so you can go through it slowly over four weeks, or you can binge-watch and finish the course all at once. The course includes any updates as we tweak it each year.
LESSON 1-2
BUILDING YOUR IRRESISTIBLE OFFER & BONUS
You'll learn the elements of a compelling offer that will ultimately drive your customers to sign up early. Getting this step right is the most important step of all. I also share several examples of bonuses to help you see the possibilities!
LESSONS 6-7
EMAIL MARKETING STRATEGY
I'll teach you how to write compelling emails during your sales launch, to deliver the RIGHT information that will make your members eager to sign up. You'll also learn what to include in your onboarding emails to customers after they renew, so they know what to do next.
LESSONS 3-5
SETTING UP THE STORE
You'll make decisions about what your product suite should look like, find your product images, set up all the tech, and set up the store pages so your customers can check out. You'll also find social proof to leverage for those 'hard-to-convince' members.
LESSON 8
BUILDING THE SOCIAL STRATEGY
In this section, we'll create our social strategy to align with our email marketing content, so members get a consistent message over the course of the campaign. You'll pre-write these in advance, so it's simply a matter of hitting the "GO" button on launch week! We'll also cover how to hype up your members in the weeks before the offer even goes live.
LESSON 9
MAXIMIZING LAUNCH WEEK
We'll review what you need to know during the week of the sales launch, so you are fully dialed in to your customers and can quickly pivot to handle any problems that may occur.
Plus these Bonuses to Help You Generate Unstoppable Momentum Until You Launch Your Campaign:
BONUS #1:
MY EARLY BIRD EMAIL TEMPLATE
$149 Value
I know this is the hardest part for many of you ~ writing those blasted emails! What do you say? How do you structure the sales pitch? How many do you send and when? Can I just see an example to get an idea of how it should sound? I share my exact email copy as an example to help you see the wording and formatting. Use it to help you write your own! Major time saver!
BONUS #2:
MY 2021 CSA LAUNCH BREAKDOWN
$149 Value
I share the audit my own 2021 fall CSA Launch experience (which sold out on day 5) and share my take-aways and tips. I also share my awesome illustrated social post guide, so you can see exactly how I coached my customers to renew.
Plus You'll Be Backed by a Risk-Free 7-Day Guarantee
This course is not for tire-kickers. I'm telling you now that this course is going to take some work on your part to get results. But if you're willing to take the time to do it -- it's going to BUY YOUR TIME BACK for years to come.
I'm so confident that this system (if implemented properly) will increase your early sign-ups significantly (and ease your winter sales anxiety), that I am willing to give you complete access for 7 full days to check it out. If after 7 days, you decide this course hasn't given you ANY valuable strategies you can use, or it seems too confusing for you, you can email me and ask me for a complete refund.
This Early Renewal framework has been used by other CSA farmers successfully!
"Your early bird training last year helped us so much! We earned over $8000 last fall and was over 40% full before even going into the new year. I'm doing it again this year and hope to do even better!"
- Stacey Taggart, Farmer, Heritage Family Gardens
"I started using Corinna's early-bird framework last year. I was worried that by only having the offer open for 10 days that I would lose sales, but it worked! I had over 50% of my CSA re-sign during December and I expect it would have been higher if I hadn't done it around Christmas. This year we will be launching late October. I felt more confident knowing that I could focus more of my energy in the new year on finding new members instead of trying to retain old ones."
- Sarah Judd, Meadow Lynn Market Garden, Ontario
Questions Other Farmers Have Had:
When does the course start and finish?
The course begins as soon as you enroll! You have access to all the sessions.
How long does it take to put together an Early Bird campaign?
If you follow the course step by step diligently, you can complete the whole process within 3-4 weeks easily (that's taking your time). If you are focused and need to build it fast, it can be done in 1-2 weeks.
What if I can't execute an Early Bird registration this fall? I want to do it later when I have more time. Will I still benefit from this course?
Although I believe that the whole idea of "early bird" is best implemented when your customers are just finishing up their final week(s) of the season, and before you go into your next fiscal year, you can absolutely implement this "launch" sales framework anytime you want in the year. The principles remain the same. If you enroll in the course, you can always watch the trainings when it's more convenient for you, and then execute the strategy some other time of year.
I run a year-long CSA with multiple season/membership types and renewal times? How would this "early bird" framework work?
There are farmers who have amended the strategy to work for this scenario. You can rinse and repeat this process for each of your major seasons. OR, you can bundle multiple seasons into one tantalizing offer. Or focus your effort on one major promotion push (with the biggest money-maker season).
I can’t afford it. Is the course really worth it?
I have a LOT of experience in this area -- it's kind of my secret sauce -- so I can coach you through how to customize this framework for a CSA farm. Could you hunt around the internet and YouTube trying to stitch together the framework yourself?... probably. But ask yourself how valuable your time is. Also keep in mind that the course content will likely grow and get even better each year I relaunch it. Since you have lifetime access, you'll get access to any and all updates for the future too. I also believe that when you pay for something, you’re more likely to take it seriously.
What if I don't want to collect next year's income due to tax reasons?
There are a couple ways I've seen farmers get around this. On our farm, we don't want to deposit another $100K in CSA revenue until the next fiscal year, so we ask people to sign up, and then mail their payment as a post-dated check or bank ACH. You can also set the product price for $1, and then later bill them the balance after the New Year. Another option is to use this strategy to get people to sign up AFTER January 1st.
What if I decide it’s too much work after all, and that I’m not a good fit?
You have 7 days to decide whether the course is right for you. By Day 7, if you've reviewed all the content and you can't find one idea that will significantly help your sales strategy, you can ask for a refund and we’ll give it all back. But if you're a tire-kicker that isn't quite ready yet to put in some work to build this strategy, then maybe hit the pause button.
When will I get access to the course?
As soon as you sign up, you’ll receive access to the entire course, so you can binge-watch the whole thing at once, or watch it in stages over a 4 week implementation period.
Will the Early Bird strategy work for me?
Remember that most of the customers who will sign up for early bird probably already know whether they plan to join again. They're just putting it off because it's not the priority. You need to build an offer so that it becomes a priority. This course is going to teach you how to create an incentive to make them DECIDE to renew when you want them to.
I'm a brand new farmer. Should I take this course?
I don't typically recommend that first-time farmers take this course. It's really for CSA farmers with experience who now want to solve the problem of early sales and retention.
I have no experience with CSA. I'm a total rookie in this area. Is this course still right for me?
Probably not. It's really tailored and designed for CSA farmers who already have a CSA business and want some practical coaching to help them execute a plan to get their CSA members to renew.
I already have a CSA and it didn't do too well last year. Is this course for me?
If the quality of your CSA experience is not good, then there is no magic bullet that will make that customer impression go away. But if you have a solid CSA with a great box and customer support, then this sales strategy will be just the ticket to help give your members immediate momentum to renew when you want them to.
Can you remind me of everything I’m getting when I sign up today?
The Early Bird Campaigns that Convert Course includes 9 Video Training Lessons, lifetime access, including updates and additions, a Private FB community group for students, and these special BONUSES: my Sales Email Template I used on my CSA members, and my 2021 CSA Early Bird Launch Self-Audit.
Still "thinking about it"...?
I personally cannot wait to guide you over these next 4 weeks...
Learning how to execute an early bird "launch" has literally transformed my life as a CSA farmer.
I've experienced first hand what it feels like to transition from a "point and shoot" marketing mentality to a strategic, organized and trust-worthy system that delivers year after year. I no longer worry about whether I'll be able to fill my CSA spots anymore. And that feeling of CONFIDENCE is priceless to me.
More than anything else, I want to share that with you today.
If you're a CSA farmer, manager, or administrator that crosses your fingers every season hoping you'll meet your sales goal, you owe it to yourself to at least take a risk-free plunge to see how this fairly simple strategy could forever change your sales workflow.
I want you to experience firsthand the added time, peace of mind, and financial freedom that this skill set provides.
Should you choose to accept my invitation, I personally guarantee that these next 4 weeks will be utterly empowering and life-changing for you and your business.
I look forward to meeting you personally inside Early Bird Campaigns that Convert.
-Corinna Bench
JOIN EARLY BIRD CAMPAIGNS THAT CONVERT.
Get MORE of your CSA members to renew when you want them to, so you can focus on the farming stuff you really want to do.
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